BigR Stores is now Stock+Field

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BigR Stores—the farm, home, and outdoor retailer founded in 1964—announced July 17, 2019 that it is changing its name to Stock+Field.

The new name allows the brand to send a clear message about their offerings and commitment to providing every rural lifestyle enthusiast with a one-stop destination to gather all of the mission-critical products they need to pursue their work and hobbies.

The retailer has operated under the BigR Stores name since 1964 when Bill and Pat Crabtree opened the first store in Watseka, Illinois. Since then, the company has grown to 25 locations across Illinois, Indiana, Ohio, Wisconsin and Michigan—including new stores opening soon in Portage, Wisconsin and Lansing, Michigan. The Stock+Field Lansing store will mark the Company’s first expansion into Michigan.

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